精选 Skills 索引（第 42 页）
按质量分排序的前 8,000 个 Skills，每个都有可收录的独立页面。需要全库 15.8 万条检索时，请使用 Skills 目录。
- 53-tracking-setup-global
Use when conversion TRACKING must be set up or fixed before spending — Meta Pixel and Conversions API, Google Ads conversions with Enhanced Conversions, GA4, TikTok Pixel and Events API, server-side GTM, consent mode for GDPR and CCPA, UTM…
- 54-media-plan
Dung khi can lap ke hoach chi tieu quang cao cho mot ky — tinh nguoc tu doanh thu, phan bo theo kenh va tang pheu, ty le testing 30 scale 50 retarget 15 lookalike 5, va timeline ramp-up. Kich hoat khi user nhac 'media plan', 'plan ads than…
- 54-media-plan-global
Use when a PAID MEDIA plan is needed — work backward from revenue to max CPA and required budget, split spend across channels, funnel stages, and campaign types, build a ramp-up timeline, set KPI targets per channel, and prepare a continge…
- 55-scaling-ads
Dung khi da co winner va muon tang quy mo ma khong lam hong — 7 dieu kien du de scale, tang doc +20-30% moi lan, mo rong ngang bang tep va kenh moi, va rui ro reset learning phase. Kich hoat khi user nhac 'scale ads', 'tang budget', 'nhan…
- 55-scaling-ads-global
Use when a WINNING ad has to be scaled without breaking it — readiness checks, vertical scaling at plus 20 to 30 percent per step, horizontal scaling into new audiences, creatives, and channels, learning-phase reset risk, how Advantage+ an…
- 56-retargeting-plan
Dung khi can chay lai vao nguoi da tuong tac — phan tang warm theo hanh vi va cua so thoi gian, thong diep rieng tung tang, frequency cap, va seed cho lookalike. Kich hoat khi user nhac 'retarget', 'remarketing', 'chay lai nguoi da xem', '…
- 56-retargeting-plan-global
Use when warm audiences need a plan — retargeting tiers by intent and recency, a different message per tier, frequency caps, attribution windows, lookalike seeds, exclusion rules, and a first-party data base that survives iOS ATT and cooki…
- 57-next-ads-plan
Dung khi ket thuc mot ky va can lap plan quang cao ky sau tu data that — giu winner, thay loser, gia thuyet test moi, va ngan sach theo 3 kich ban. Kich hoat khi user nhac 'next ads plan', 'plan ads thang sau', 'ky toi chay gi', 'dua vao k…
- 57-next-ads-plan-global
Use when the next period ADS plan must be built from last period results — read the report and the audit, keep and scale winners, stop or fix losers, set new test hypotheses, split budget, plan three budget scenarios, and schedule the crea…
- 58-positioning
Dung khi can tra loi duoc tai sao khach chon MINH chu khong chon nguoi khac — positioning statement theo Promise + Proof + Path, ma tran khac biet so voi doi thu, category entry points, thap thong diep 3 tang va huong tagline. Kich hoat kh…
- 58-positioning-global
Use when positioning needs defining or sharpening — a statement built on Promise, Proof, and Path, a differentiation matrix against competitors, category entry points, a three-level message hierarchy, and tagline directions. Trigger on 'po…
- 59-go-to-market
Dung khi sap ra mat san pham, dich vu hoac khoa hoc MOI va can duong di ra thi truong — chon phan khuc beachhead, thong diep launch, kenh theo tung giai doan pre-launch, launch, post-launch, milestone va tieu chi go/no-go. Kich hoat khi us…
- 59-go-to-market-global
Use when a NEW product, offer, or course is going to market — beachhead segment selection, launch messaging, channels by phase across pre-launch, launch, and post-launch, milestones, success metrics, and go or no-go criteria. Trigger on 'g…
- 60-launch-playbook
Dung khi da co huong launch va can QUY TRINH chay cho khong vo tran — timeline T-30 den D+7, checklist tung bo phan content, design, ads, sales, CSKH; war-room ngay launch, escalation matrix va tieu chi roll-back. Kich hoat khi user nhac '…
- 60-launch-playbook-global
Use when a launch needs a repeatable EXECUTION playbook — a T-30 to D+7 timeline, per-function checklists for content, design, ads, sales, and engineering, a launch-day war room, an escalation matrix, and roll-back criteria. Trigger on 'la…
- 61-budget-planning
Dung khi can chia TIEN marketing di dau bao nhieu — phan bo theo kenh, theo tang pheu va theo thang; ti le test vs scale; nguong tang va nguong cat lo; quy du phong; bang tracker chi tieu va nhip review. Kich hoat khi user nhac 'phan bo ng…
- 61-budget-planning-global
Use when a marketing BUDGET has to be planned or managed in USD — allocation by bucket, channel, and month, test versus scale split, scale-up and stop-loss thresholds, reserve, a plan-versus-actual tracker, and a review cadence. Trigger on…
- 62-marketing-review
Dung khi leader phai DUYET output CHU cua team truoc khi trien khai — content brief co dung insight va dung pillar khong, CTA co ro khong; ads copy va creative co proof cho claim khong, dung tone khong, hook co nam trong 125 ky tu dau khon…
- 62-marketing-review-global
Use when a leader must review or approve TEXT-based team output before it ships — content briefs checked for angle, pillar, and CTA, ad copy and creative checked for substantiated claims, on-brand tone, a hook inside the first 125 characte…
- 63-campaign-retrospective
Dung khi campaign DA KET THUC va can rut ra bai hoc dung cho lan sau — scorecard so lieu vs target, cai gi hieu qua, cai gi khong va vi sao co bang chung, bat ngo ngoai du doan, cap nhat playbook va Brand Hub, action item co nguoi chiu tra…
- 63-campaign-retrospective-global
Use when a campaign has ENDED and the team needs a structured retrospective — a scorecard against target, what worked, what did not, and why with evidence, surprises, process review, lessons written back into the playbook and Brand Hub, an…
- 64-team-brief
Dung khi can GIAO VIEC cho tung nguoi trong team marketing hoac chuan bi hop — task cu the, deadline theo gio, definition of done, rang buoc, diem check-in, kem template agenda va bien ban hop lien phong ban co action item. Kich hoat khi u…
- 64-team-brief-global
Use when a leader assigns work to a marketing team member or runs a cross-functional meeting — a task brief with concrete deliverables, a deadline with time and timezone, a definition of done, constraints, and check-in points, plus an asyn…
- 65-team-performance-review
Dung khi can danh gia CON NGUOI trong team marketing dua tren du lieu — KPI scorecard theo tung vai tro writer, designer, media buyer; diem manh co vi du that; diem can cai thien; development plan 30-90 ngay; rubric cham 1-5. Kich hoat khi…
- 65-team-performance-review-global
Use when a leader evaluates a marketing TEAM MEMBER using data — a KPI scorecard by role, strengths with real examples, areas to improve stated as observable behavior, a 30 and 90 day development plan, and a 1-5 rating rubric. Trigger on '…
- 66-crisis-playbook
Dung khi thuong hieu DANG bi tan cong hoac campaign gay phan ung xau — phan loai 5 cap L1 den L5, quy trinh 4 gio dau, template phan hoi tung tinh huong, ai duoc phat ngon, danh sach TUYET DOI khong lam va post-mortem sau khung hoang. Kich…
- 66-crisis-playbook-global
Use when a brand faces a communications CRISIS or a campaign is failing in public — L1 to L5 severity classification, a first-four-hours process, response templates by type, an escalation matrix, a do-not-do list, holding statements, and a…
- 67-agency-vendor-brief
Dung khi thue NGUOI NGOAI lam — agency, freelancer, production house, vendor: scope of work, spec deliverable, so vong sua, quy trinh duyet, moc thanh toan, dieu khoan IP va bao mat, bang danh gia vendor sau du an. Kich hoat khi user nhac…
- 67-agency-vendor-brief-global
Use when briefing or managing an EXTERNAL agency, freelancer, or production vendor — scope of work, deliverable specs, revision rounds, approval process, USD payment milestones, IP assignment and confidentiality terms, communication rules,…
- 68-cro-audit-trang
Chan doan be mat chuyen doi DANG CHAY nhung khong ra don — phan loai 3 truc (loai trang, muc tieu chuyen doi, nguon traffic), chan doan 7 chieu theo dung thu tu tac dong, output 4 nhom sua trong do co ban thay the cho copy, kem che do hoi…
- 69-giu-chan-khach-hang
Xay he thong giu chan khach hang cho SME VN — phan nhanh theo mo hinh kinh doanh truoc (mua 1 lan / goi lieu trinh / the thanh vien / thue bao), bang tin hieu sap mat khach viet lai bang du lieu SME thuc su co, moc can thiep truoc khi mat,…
- 70-lead-magnet
Thiet ke thu mien phi de doi lay thong tin lien he — ma tran loai lead magnet theo giai doan nhan thuc, danh sach dinh dang hop VN (checklist, bang bao gia mau, mini-guide, quiz, file Google Sheet tinh san, buoi tu van hoac dung thu mien p…
- 71-sales-enablement
Bo tai lieu ban hang cong voi ky luat giu pipeline cho SME VN, gop mot skill vi cung mot nguoi lam ca hai viec — the persona nguoi mua (co ca nguoi can duong), one-pager, outline bo slide tu van, thu vien xu ly phan doi kieu VN viet o hai…
- 72-hoi-dong-marketing
Mo phong hoi dong co van marketing bang nam archetype an danh de chong kieu that bai pho bien nhat khi dung AI mot minh — AI dong y voi nguoi hoi. Moi archetype co lang kinh rieng, cau hoi dac trung va diem mu; bat buoc co nguoi phan bien;…
- Demo no-reference member (fixture)
Failing member: this directory exists and has a SKILL.md, but the body deliberately does NOT mention the family contract path, so the contract-reference branch must FAIL here.
- Demo present member (fixture)
Passing member: this directory exists, has a SKILL.md, and references the family contract path docs/reference/skill-families/demo-family-contract.md so the contract-reference branch passes.
- Fixture skill one
Placeholder skill directory for the WS-T9 dual-shell parity smoke. Carries no count-bearing phrases so only counts.md drives the fixture verdict.
- Fixture skill three
Placeholder skill directory for the WS-T9 dual-shell parity smoke. Carries no count-bearing phrases so only counts.md drives the fixture verdict.
- Fixture skill two
Placeholder skill directory for the WS-T9 dual-shell parity smoke. Carries no count-bearing phrases so only counts.md drives the fixture verdict.
- ln-35-surgical-change-implementer
Implements a bounded product-code change through the smallest complete root-cause solution. Use for scoped delivery; not for planning, review, audit, upgrades, modernization, or tuning.